Pasadena Foundation Blog

pWhen yoursquo;ve got a href=http://www.bestaccountswellington.co.nz/ target=_blankaccounting/a staff, clients, delivery and operational things, yoursquo;ve gotyour marketing, yoursquo;ve got financials; yoursquo;ve got to deal with it all atonce. Yoursquo;ve got all these balls in the air and it can seem a bitoverwhelming. Anyone who has been in business has been there atsome stage, working hard but not getting anywhere. So, for things toget better, or for that circle to stop there needs to be a decision tomake a change and not do it.If yoursquo;re unwilling to change yoursquo;ve reached your maximum potential.Of course, thatrsquo;s what yoursquo;re into now. Six valuable mistakesnbsp;the first mistake is not understanding the lifetime value of your client.Yoursquo;ve got to get the heard in and look afterthem, feed them well, fence them and keep out predators and thatrsquo;show you get a successful business.br /Then the next one is that one that we all love asentrepreneurs, our ego. Ego, yes, so controlling that in two ways:nbsp;not having a ballooned self-confidence thatrsquo;s misinformed or not beingnbsp;fearful, so that you hold yourself back.br /a href=http://www.bestaccountswellington.co.nz/ target=_blankAccountants/a letting overheads get in the way, and thatrsquo;s building that ship and thendeciding to generate revenue.br /Lack of focus: get one thing done before you move onto the next.Tidy your room. Focus on the highest priority right now.br /Not selecting your clients and then not charging enough. Decide whonbsp;you want to work with and charge appropriately.Itrsquo;s got to be goodnbsp;value; theyrsquo;ve got to want to stay.nbsp;Not testing, reporting and measuring. So you know where you are at and you can run your businessthat way.Business is about maximising profit for shareholders.Quite often, the shareholder is the only one. If you asthe major shareholder, are not getting the return on investment thatyou want, or the size of it isnrsquo;t there at the moment if yoursquo;re nothappy then yoursquo;ve got to do something. I believe the best way to shiftthat profit is through better sales and marketing. Usually it is donepoorly or just average. People are good at what they do but they donrsquo;tget good at sales and marketing. The thing is, you can get somequick and easy wins straight away and a lot of businesses have thecapacity to grow 30-50% without adding any extra overhead. Youknow, so there are some big opportunities there. But if you areworking really hard, and yoursquo;ve got a capacity problem just put yourprices up first. And then if you have a problem you can fix that. Getpeople in there./p